Melanie Maynard

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I have been a called a few things, 
a design director, a creative director, a brand designer...one thing is certain, I have a penchant for 360 brand development.

WU-TANG CLAN WUWORLD
Strategy, Brand Identity, Creative Direction,
UX/UI, Experiential, Videography

Creative Direction: Melanie Maynard
Brand Identity: Melanie Maynard
Animator: Rob Long
Developer: Sasha KliuchnikIntroducing WuWorld, an integrated e-commerce platform that solidifies the legacy brand. Inspired by Vintage WuWear, we've crafted a typographic system and a modular brand using each member's iconic colors. This not only connects their individual careers to the Wu-Tang Clan, but also educates future fans about each member. The result? Amplified visibility for solo careers, empowering individual musicians while preserving the group's enduring legacy.

Served as an in-house creative director for Wutang Clan and solo members.

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