Melanie Maynard

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I have been a called a few things, 
a design director, a creative director, a brand designer...one thing is certain, I have a penchant for 360 brand development.


ROCKELLA
Creative Direction, Brand Identity, Art Direction, UX/UI

Creative Director: Melanie Maynard
Brand Identity: Melanie Maynard
Motion: Rob Long, Cyrus Cumming


special thanks to Matt Beck for his incredible eye
Rockella began as a group of real estate developers wanting to convert warehouses to art studios in an up-and-coming brooklyn neighborhood. They were tired of being the "landlord"and wanted to change the view of the tenant-landlord relationship.

From concept to execution, I focused on strategy, brand identity, and site design. Rockella transformed from being a real estate entity to being a community that nurtures artistic growth, providing networking opportunities for fellow entrepreneurs, and affordable and flexible spaces for lease. With their new community-centric positioning, Rockella applied for and was awarded space on Governor's Island to participate in an NYC government-funded artist residency program.





















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