Melanie Maynard

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I have been a called a few things, 
a design director, a creative director, a brand designer...one thing is certain, I have a penchant for 360 brand development.


ILLY 50th ANNIVERSARY
Strategy, Brand Identity


Strategy + Identity: Melanie Maynard
This collection of canisters pays tribute to renowned Italian designers and specifically, celebrates Massimo Vignelli. The Illy collectibles set is a tribute to the 50th anniversary of both the Illy coffee can and Vignelli's information design system for the New York City subway.